Best Nights

Aiming to bring relevancy back to the Jägermeister brand, we focused on targeting younger demographics by partnering with Dua Lipa’s opening act for her “Future Nostalgia” tour, French-born pop artist, Lolo Zouaï. Using Lolo as our catalyst, we leveraged the brand tenets, as well as our product’s unique flavor profile to show that with Jägermeister, you’re sure to have the best night out.