Gift It Forward

When Pepsi asked us to help launch their “Gift It Forward” holiday campaign, we knew what we had to do. Dethrone the “Holidays are Coming” King, Coke’s Santa Claus, for someone more relevant. Cardi Claus. And with her arrival came the one thing people ACTUALLY want during the holidays…CASH!

I helped concept, script, and create online cut-downs and gifs for the campaign’s launch, you know…the things people actually see.

Press

NY Times Billboard HighSnobiety EW

Adweek Variety AdAge Delish People

World Pride NYC

Working with World of Wonder, we created an Instagram story that captured all of the grandeur of World Pride in NYC.